Disney Goes Green, Recycles Everything.

Can you imagine if agencies recycled their ideas internally the way Disney does?

Oh. Wait.

RespondEmail Article Wednesday, May 20th, 2009 at 01:35pm Mack Simpson

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Nice Spot from a Young Lion

Good use of the medium (YouTube) to surprise and engage you with a relevant message.

Steve Hall over at AdRants really likes a different one, instead. If you ask me, it’s a little like Homer preferring “Man Getting Hit By Football” in the Springfield Film Festival.

Different strokes.

Stroke it yourself: go vote for your favorite Young Lion.

RespondEmail Article Wednesday, May 20th, 2009 at 10:39am Mack Simpson

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Technorati Tags: cannes, young, lions, oxfam

One Mother of a Coke Spot.

(Mother (London), that is.)

RespondEmail Article Wednesday, May 20th, 2009 at 06:20am Mack Simpson

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Pressure from the She Monkey

Been a little out of pocket lately; working on a new business pitch that’s been keeping me at the office at all hours of the day and night. In the meantime, the She Monkey commented on the video, below, so I guess I’ll have to follow suit at some point.

After you’ve watched the video, think about the bonuses: 1) no cost, 2) super romantic (so you’ll probably get lucky) and, 3) it increases the effects of the anniversary champagne.

Can’t go wrong with that.

2 commentsEmail Article Friday, December 8th, 2006 at 09:28pm Mack Simpson

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Technorati Tags: Cool, Anniversary

Sweetness

If all CGC was like this, I’d shut the hell up, send Jaffe a hundred bucks and quit my job.

Presenting “Tony vs. Paul.” (Someone hire these guys.) Enjoy.

5 commentsEmail Article Sunday, December 3rd, 2006 at 12:00am Mack Simpson

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Technorati Tags: CGC, CGM, Tony vs Paul

Hijacking the Posse

Shepard Fairey, of Obey Giant fame, in three parts; hijacked, because I could.

Enjoy.

Part One:

Part Two:

Part Three:

RespondEmail Article Saturday, December 2nd, 2006 at 09:25pm Mack Simpson

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Technorati Tags: Obey Giant, Shepard Fairey, The Giant Has a Posse

Under the Mistletoe

Sit down, brace yourself, or do what it is you would otherwise do when you’re about to receive shocking news.

Ready? Good.

Psssst. The Holidays are upon us.

Awww. C’mon. Think that was a letdown? Well, let me make it up to you.

This Holiday Greetings video was emailed to me today and it’s too good to be left languishing under the tree in my in-box, so enjoy. It’s a 2005 effort from TBWA\Vancouver.

17 commentsEmail Article Wednesday, November 29th, 2006 at 08:53pm Mack Simpson

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Technorati Tags: Advertising, Holiday, TBWA, Vancouver, Video, Fantastic, Woof-Woof

Dieste Flys at International Eagle Awards Show

I received word on Saturday that Dieste took four trophies at the International Eagle Awards show, Mexico’s version of the Clios. One of those is for our Gatorade “Skyscraper” spot.

“Pinky,” “Skyscraper” and “Reality” all took Silver while “Mini Mouth” took Gold. (Credits for each of the spots– as well as the spots themselves– can be found by following the links. For a PDF of the complete list of winners, click here.)

Because of “Skyscraper’s” starting airdate, the International Eagle Awards was the first competition it qualified for, so I’m keeping my fingers crossed for it to do well later.

8 commentsEmail Article Monday, October 23rd, 2006 at 01:58pm Mack Simpson

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Technorati Tags: Advertising, International Eagle Awards, Gatorade, Budweiser, Dieste Harmel

Bigfoot Amazed John Wren is Spotted in Public

AdAge has a good quality– but way too short in length– video of extracted comments taken from an interview with John Wren, CEO of Omnicom. It was shot during Advertising Week in New York.

What makes the video of interest, as AdAge notes, is the fact that, unlike many advertising holding company executives, Wren is rarely seen pontificating in public.

RespondEmail Article Wednesday, September 27th, 2006 at 07:45am Mack Simpson

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Technorati Tags: Advertising, Omnicom, John Wren, AdAge, Video

Yahoo! “Garden” Spot + Behind the Scenes

No dogs joined the legion of the undead in the making of this commercial. Uh, I think.

No, wait. I’m sure of it.

Watch all three spots in the campaign, plus additional behind the scenes footage and outtakes over here. They’re all pretty funny (and include some footage that will haunt one particular kid for the rest of his life.)

I like that Yahoo! released the behind the scenes footage at the same time as the campaign itself; this should both drive more people to the videos and help them feel “in the know.”

And helping people to become “in the know” is the Yahoo! positioning, right? Yep, win-win.

1 commentEmail Article Thursday, September 21st, 2006 at 09:04pm Mack Simpson

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Technorati Tags: Advertising, Yahoo, Television, Commercial, Garden, Funny

Gatorade Japan? Hai!

I’m trying to cram two days of weekend into only one; my group was handed a new account this past Monday (new to the team, not to the agency), just in time for a big presentation planned for this coming Tuesday.

We’ll need to pull everything together tomorrow and Monday ahead of flying out to Columbus, Ohio on the 1st.

Happy-happy-joy-joy, and I’ll have more on that later once things settle down a little (and once I’ve had a chance to, oh I don’t know, maybe learn the client’s business).

In the meantime, and in honor of another client I’m putting time against on my timesheets, I found a commercial for Gatorade/Japan.

It’s sixty seconds of film with three seconds of branding (including a crazy screaming VO at the end of the spot). In other words, it would never fly in the U.S.

It’s interesting film– and a rather straight-ahead approach, at least by Japanese standards.

And from the looks of it, they used every famous Japanese sports star on the island doing what they do best– which is apparently listening to early 80’s throw-back hip-hop done Asian-style.

So here you go. The spot is called “Sports Mix”:

Nice VO, huh.

If, on the other hand, you want to see what my work for the brand looks like in comparison (sorry, no crazy, screaming announcers), you can watch “Skyscraper,” and “Chosen,” both from 2006.

Now I’m off to cram a few more hours into my Satursunday before I need to be back at the office tomorrow.

1 commentEmail Article Saturday, July 29th, 2006 at 01:13pm Mack Simpson

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Technorati Tags: Advertising, Gatorade, Japan, Television

Sony Bravia: Behind the Scenes

Excellent observer-captured film of the new Bravia shoot can be found here and here.

I loved the beauty of the first spot but, from the looks of it, the second one might be more original (check out the date on the linked film– to make no mention of where the original idea was filmed).

Many, many thanks to Diablogue who seems to be the only blog following the shooting of the new spot and the “borrowing” found in the first.

RespondEmail Article Friday, July 28th, 2006 at 11:07pm Mack Simpson

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Technorati Tags: Advertising, Bravia, Sony