Posts filed under 'Blogroll'
Normally if I had updated information on a blog post I’d just edit the entry and be done with it. This nut-crushing update is a special case, however, because so many people have been visiting the original entry. (I’m not quite sure how it happened, but the Doritos Japan Nut-crushing Package Design became the most popular post ever here on Adverb.) So I just couldn’t let this one go with a simple edit.
Most of the traffic is being generated from my new blogging friends over at Pantherhouse’s “The New Shelton Wet/Dry” blog and it is from their efforts I’m able to tell you what the package says, give you some context and show you more examples.
The New Shelton folks are good.
It appears my detecting a “slight, joyful smirk” on the crush-ee’s face was no hallucination (I have been known to hallucinate, just not about this). The Japanese characters on the far right of the package read, “denki anma,” or “revived by an electric nut-grind!” A phrase, it turns out, that comes from the crazy world of Japanese porn.
The chips themselves are black corn, chili-taco flavored and are part of a line called “Tights-kun Doritos,” or “Buddy-boy in tights Doritos.” Mr. Buddy-boy in Tights is a popular (adult) cartoon character in Japan and having a rotating stable of illustrations appearing on Doritos packages has caused people to begin to collect them. You can see a few of the packages in the image at the end of this entry.
That’s perhaps more than you ever wanted to know about “Revived By Mr. Buddy-boy in Tights’ Porn-derived Electric Nut Grind, Chili-Taco-flavored, Black Corn Doritos (from Japan)™,” but I’m sure you think it was worth it. (And thanks again to the nice folks over at “The New Shelton Wet/Dry Blog.”)
You guys make Fark’s outflow traffic look amateurish.
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Tuesday, November 28th, 2006 at 10:39am
Mack Simpson
Entry Filed under: Site News, Ad Jungle, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising, Japan, Doritos, Frito-Lay
Back in July I peered deeply into my mug of beer and came up with a marketing plan by which Microsoft could approach the daunting task of knocking Apple’s iPod off it’s beautifully art directed digital music pedestal. (I also provided an update in August.)
Here’s something I wrote in the original piece:
The X-Box serves as the “master control” for Zune, ordering the playlists and whatnot and the X-Box Live Marketplace serves as the clearinghouse of music and multimedia products for purchase– all communicating wirelessly between devices.
Today, this from the BBC:
The Washington-based software giant said it will also introduce a competitor to Apple’s iTunes music library and online store called Zune Marketplace.
Meanwhile, Bill picks apart Apple’s movie distribution plans.
07/23/06: The original Zune prediction/marketing plan
08/18/06: Update #01
09/14/06: Update #02
09/28/06: Update #03
11/14/06: Update #04
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Thursday, September 14th, 2006 at 11:06pm
Mack Simpson
Entry Filed under: Ad Jungle, Blogroll | add this post to del.icio.us
Technorati Tags: Microsoft, Zune, Apple, iPod, Carnac the Magnificent
I guess it’s a good month for handing out advice.
Ernie Schenck, a living ad guru and writer for Communication Arts and Hill Holiday’s blog (among other things), serves as the conduit for writer Ted McCagg’s story about working on the AT&T “Carrot Top” campaign while at Y&R.
In it he recounts the tale of how Jim Ferguson (who now resides at Dallas’ Lee Harvey’s, by the way, if anyone wishes to make contact) leaned on his team to take on the account.
The task was clear from the first sentence out of then CCO Jim Ferguson’s, mouth. “I need you boys to do something I like to call, ‘Polish The Turd.’”
The resulting high gloss shine he and his partner (the hilariously pseudonym’d, “Lee Clow”) put on it resulted in their being pigeonholed as the Carrot Top team and the rest was advertising infamy.
It’s worth the read. So much so, in fact, I handed out copies of the article to my team today.
Let’s just hope I never have to call on them for any turd polishing favors.
Thanks to the guys over at American Copywriter for the heads up.
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Thursday, September 14th, 2006 at 09:42pm
Mack Simpson
Entry Filed under: Ad Monkeys, Ad Jungle, Ad Nauseam, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising, Advice, Jim Ferguson
Lest there be doubt as to why I’m where I’m at (as opposed to shilling my talents blowing Smoke 2.0), here’s a roundup of this past week’s marketing stories regarding the growing power– and prominence– of the Hispanic market in the United States:
Spanish Language Media advertising grew 20.5 percent in the first half of 2006, versus 18.9 percent growth in online advertising and growth of 5.7 percent on network television. Where other media will continue to face declines, Hispanic media will grow.
In 2007, Hispanics are expected to have buying power reaching $863.1 billion, comprising 8.5 percent of the total consumer marketplace (versus 14.5 percent of the population), exceeding all other ethnic minorities. Expect your food, clothing, music and other entertainment choices to reflect it.
New Orleans is fast changing from a “Chocolate City” into a “Mocha City,” with Hispanics flooding in, digging in and pitching in– with excellent results for the city and the economy– and changing the complexion of the Gulf Coast, perhaps forever. And why not? Hispanics are the ones investing sweat-equity in the region. I’d stay, too.
And if New Orleans is a study in microeconomic trends, our society as a whole will be the case study in macroeconomics as the new generation of Hispanic children become primed to power the next cultural engine in the United States. Today, one in five people under the age of eighteen in the U.S. are of Hispanic descent, a 20 percent figure that’s expected to climb to 25 percent by 2020. Hispanics, today, also make up 20 percent of the population aged 20 to 34.
‘’In terms of that market that really defines popular culture, it’s getting Latinized much faster than the rest of the population,'’ Suro says.
That is of intense interest to U.S. companies.
‘’All of them are slowly waking up to the fact that moving forward, this is the fastest-growing sector of the U.S. economy,'’ says Marcel Suarez-Orozco, co-director of the Harvard Immigration Project and co-author of the book Children of Immigration.
“This is where the action will be in terms of new investment, new growth. So even though the attention is on immigrants, even if we seal the border tomorrow, the real growth will be in the second generation.'’
(Miami Herald)
You won’t hear the marketing blogger clique talk about it, though; they don’t get it, understand it, relate to it or acknowledge it. It’s another 400-pound (Spanish-speaking) gorilla sitting in their cluttered, wired, home “offices.”
And it makes me wonder how different the results would have been had New Line changed Samuel Jackson’s Snakes on a Plane line to read, “We’ve got chingón snakes on this chingón plane!”
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Saturday, September 9th, 2006 at 02:57pm
Mack Simpson
Entry Filed under: Ad Jungle, Blogroll, Grupo Gringo | add this post to del.icio.us
Technorati Tags: Advertising, Hispanic Marketing
Two ad guys, whom I’ve never met but I’m fairly certain I like (James and Jason), have managed to land in the pages of our esteemed, local daily rag. The Dallas Morning News story profiles their agency, Firehouse. Or, more precisely, Firehouse’s interior design.
Turns out the design is so Gen Y, which must make the two of them feel all toned, perky and doe-eyed inside.
Seriously, though, it’s a nice article– go read it. I like to see good publicity fall on good people.
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Wednesday, September 6th, 2006 at 09:05pm
Mack Simpson
Entry Filed under: Ad Monkeys, Ad Jungle, Monkey Town, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising, Firehouse, Dallas Morning News
Adverb reader Corey Vilhauer wrote to inform us his agency, Sioux Falls South Dakota-based Henkin Schultz, has a new blog: “Post Haste.” Welcome to the neighborhood, guys, now give us a sidebar link! 
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Tuesday, September 5th, 2006 at 12:56pm
Mack Simpson
Entry Filed under: Ad Monkeys, Ad Jungle, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising, Henkin Schultz
Thank god for Omnicom and the way the Christmas Holidays fall this year; I’m off today and life is good. I’m having too much fun doing the things I never have time for, so I won’t dig deep and give you specifics; I’ll give you generalities– and here they are (follow the thread if you dare):
I sent some Matilda photos/logos in to the Random Logo Project. Grab your camera and join in the fun– or at least take a look at this Quixotic project from hell brought to you by Make the Logo Bigger. He was crazy to start it, I’m crazy to participate. Don’t let us be crazy alone.
Speaking of MTLB, Bill weighed in on Snakes on a Plane and it wasn’t pretty (but it sure makes for a good read).
Speaking of Snakes on a Plane, I rummaged through the archives of The Viral Garden and, just because I don’t want anyone to be left with the impression I think Mack Collier is a douche, here’s a post of his that doesn’t bug me in the least; in fact, I agree with him 100%.
Speaking of bugs, I added a slew of new Adverbugs to the list. Think of the bitty banners as another little head nod to those of you who take the time to swing by my corner of the blogosphere.
Speaking of nodding my head, I’ve added two new tracks to the Music for Monkeys playlist: “Hump De Bump” and “Slow Cheetah,” both from The Red Hot Chili Peppers’ “Stadium Arcadium,” a double album that’s become my top-down, drive-fast soundtrack of the summer. (Look for them over in the sidebar.)
And speaking of driving fast with the top down, we’ve come full circle because it’s time to jump into Matilda and enjoy the extra-special-long weekend. Be safe, everyone.
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Friday, September 1st, 2006 at 02:22pm
Mack Simpson
Entry Filed under: Ad Monkeys, Ad Jungle, No Really, A Life, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising
In a crudely transparent ploy to thank those of you who link to articles here on Adverb, I’ve added a script to the sidebar that sends a link back your way. The script simply calls up the Technorati “most recent 15 incoming links to Adverb” API into the space below the “Music for Monkeys” playlist in the sidebar. So a thank you and a reminder: teacher says, every time you link your site to Adverb, an angel gets its wings.
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Saturday, August 26th, 2006 at 01:08pm
Mack Simpson
Entry Filed under: Site News, Blogroll | add this post to del.icio.us
Technorati Tags: Technorati, Link Love
Crazy week in the ad jungle and it’s only Wednesday.
It’s a truism of our industry that, if all of your clients have been slumbering through the summer, they’ll all kick in to hyperactivity at once, and that’s exactly what’s happening.
As of today, I’ve got five television projects for two different clients on my plate– all scheduled for shooting outside the country and all scheduled to shoot during the same 30-day period– a large radio assignment on a stop-drop-and-roll schedule for a third client, a fully integrated campaign with hundreds of pieces and parts for a fourth client and a political minefield that needs navigating for a fifth.
I’ve got an air conditioning unit that’s out and making the pregnant She Monkey miserable, a nursery that needs nursing, Scottish Rite lines to refresh my mind on and another family emergency trip looming somewhere on the horizon.
I also need to find a replacement for a member of my team. Jason has taken a position at an agency in Las Vegas where he will take designing escort service flyers to a whole new level. (The timing could have been better, but he’s a good kid and I wish him all the luck in the world.)
And Adverb itself has been busy. The Tequiza/Smashed article got picked up by Steve at Adrants yesterday morning, Jessica at Gawker in the afternoon and by Scott at Media Orchard in the evening. It’s now been viewed by countless thousands of people. (Ok, they’re count-able, I just don’t have the time to do so.)*
So, as Kevin Costner said in Bull Durham, we’re dealing with a lot of shit, here.
*Edit: O.k., it’s way past 24-hours since the link rush but, being a blogger, I finally counted. Thanks to all 23,622 of you who visited yesterday. I feel like I should have set out hors d’ourves or something.
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Wednesday, August 9th, 2006 at 02:51pm
Mack Simpson
Entry Filed under: Ad Jungle, No Really, A Life, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising
Thanks to one of my daily reads, Yonder Ponder, I’ve found a fun new blog: Ad Mashup.
Visit ‘em both. They’ll make you feel warm and tingly all over.
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Monday, August 7th, 2006 at 01:01pm
Mack Simpson
Entry Filed under: Blogroll | add this post to del.icio.us
Excellent observer-captured film of the new Bravia shoot can be found here and here.
I loved the beauty of the first spot but, from the looks of it, the second one might be more original (check out the date on the linked film– to make no mention of where the original idea was filmed).
Many, many thanks to Diablogue who seems to be the only blog following the shooting of the new spot and the “borrowing” found in the first.
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Friday, July 28th, 2006 at 11:07pm
Mack Simpson
Entry Filed under: Ad Jungle, Blogroll, Video | add this post to del.icio.us
Technorati Tags: Advertising, Bravia, Sony
Thought I’d spread the virus while Adverb was up for a few hours. :cough:
Ad Monkey Bill is collecting logos over at, uh, Make the Logo Bigger in his “Random Logo Project.”
Snap some shots in the wild, upload and tag ‘em, and make him a happy, happy man.
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Friday, July 28th, 2006 at 10:15pm
Mack Simpson
Entry Filed under: Ad Monkeys, Ad Jungle, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising, Random Logo Project, MTLB, Cool
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