About
About Adverb
Adverb, a weekly advertising journal written by industry insider Mack Simpson, went online in October of 2001 and switched to a daily blog format in early 2003 when the domain macksimpson.com was purchased. At the time, blogs originating from within the industry could be counted on one hand with fingers left over, and Adverb received favorable press in Shoot, Creativity Magazine and various other industry-related resources. A quick one-two punch of the signing of a non-disclosure agreement followed by a major computer crash resulting in widespread data loss closed Adverb’s doors in early 2004. Adverb v2.0 re-entered the blogosphere in February, 2006.
About the Author
Mack Simpson, Writer/Creative Director
Born into a ranching family where a quick wit was passed down genetically as a means of survival, by age three Mack had discovered 745 things to do to a cow that would result in neither arrest nor conviction– at least in the state of Texas.
By age seven, he had written a thriller titled “The Cats” which was hailed as an instant critical success. Its positive reception launched “The Dogs,” though Mack denies this implies he is a formulaic writer.
At age eleven, Mack made his first “B” and still makes frequent trips to his hometown at Halloween to cover the teacher’s yard in eggs and toilet paper.
In his teenage years, Mack was sailing competitively on both the Texas and National Hobie Cat 16 circuits, playing singles on the Junior United States Tennis Association circuit and being repeatedly struck out in organized baseball where he achieved a .097 lifetime batting average. Despite this– and the fact he wore a white tuxedo– he was voted King of his Senior Prom.
Mack left behind a distinguished High School career in order to attend the University of Texas where he was President of his Fraternity and a member of the Texas Sailing Team, both key indicators that he drank. A lot.
Over the years Mack has been able to talk himself both in to and out of several fistfights– although he’s yet to do both simultaneously and it appears to be an “either/or” skill.
Mack plans on running with the bulls in Pamplona before his knees turn into arthritic dust, which proves that, while a quick wit might run in his family, intelligence seems to skip generations.
Mack is married to his wife of thirteen years, Elizabeth, is the father of a genius wee monkey, Carson, and there are only two professions he’s ever wanted to pursue: professional baseball (age 9) and advertising.