A Nut-crushing Update
Normally if I had updated information on a blog post I’d just edit the entry and be done with it. This nut-crushing update is a special case, however, because so many people have been visiting the original entry. (I’m not quite sure how it happened, but the Doritos Japan Nut-crushing Package Design became the most popular post ever here on Adverb.) So I just couldn’t let this one go with a simple edit.
Most of the traffic is being generated from my new blogging friends over at Pantherhouse’s “The New Shelton Wet/Dry” blog and it is from their efforts I’m able to tell you what the package says, give you some context and show you more examples.
The New Shelton folks are good.
It appears my detecting a “slight, joyful smirk” on the crush-ee’s face was no hallucination (I have been known to hallucinate, just not about this). The Japanese characters on the far right of the package read, “denki anma,” or “revived by an electric nut-grind!” A phrase, it turns out, that comes from the crazy world of Japanese porn.
The chips themselves are black corn, chili-taco flavored and are part of a line called “Tights-kun Doritos,” or “Buddy-boy in tights Doritos.” Mr. Buddy-boy in Tights is a popular (adult) cartoon character in Japan and having a rotating stable of illustrations appearing on Doritos packages has caused people to begin to collect them. You can see a few of the packages in the image at the end of this entry.
That’s perhaps more than you ever wanted to know about “Revived By Mr. Buddy-boy in Tights’ Porn-derived Electric Nut Grind, Chili-Taco-flavored, Black Corn Doritos (from Japan)™,” but I’m sure you think it was worth it. (And thanks again to the nice folks over at “The New Shelton Wet/Dry Blog.”)
You guys make Fark’s outflow traffic look amateurish.
Email Article Tuesday, November 28th, 2006 at 10:39am Mack Simpson
Filed under: Site News, Ad Jungle, Blogroll | add this post to del.icio.us
Technorati Tags: Advertising, Japan, Doritos, Frito-Lay
12 Comments Add your own
1. caff | November 28th, 2006 at 11:27 am
You got a link on adland here:
http://commercial-archive.com/134466.php
Might be at least some of the traffic. I guess we’re obssessed with crazy Japanese advertising like this:
http://video.megarooms.com/videos/Weird/Weird_Japanese_commercial
;)
2. Mack Simpson | November 28th, 2006 at 12:10 pm
For sure. Dabitch picked it up, and so did George Parker and Angela over at Adrants. Db even threw it up on Metachat/Metafilter. There were also a few other non-ad blogs that picked it up here and there, too. Traffic overall has been way, way (way!) up because of these folks, and it’s all directed at the “nut-crusher” post. (And I appreciate each and every one of the nut-crushing devotees).
Still, hits from Pantherhouse over the last few days have been gi-frigging-normous. Like nothing I’ve ever seen (here, at least).
Since the post went up on Saturday, it’s had almost 20,000 hits with 62% of them coming from Pantherhouse. (6% from Adrants and 5% from Metachat/Metafilter.) The rest of the hits are coming from the non-ad blogs and from direct email hits (it’s become the most emailed article since I offered up some free creative advice several months ago).
I called Pantherhouse and The New Shelton Wet/Dry out not because I wanted to dis’ everyone else who linked in (by failing to mention them) but because they generated so much traffic and I’ve never heard of them before (and hadn’t mentioned them previously here on Adverb)– to say nothing of their legwork in finding out more about the campaign/packaging.
But no matter how you slice and dice it, I’m grateful to everyone who linked in (and for all the new visitors).
I guess it goes to show you can’t beat a good Doritos-meets-strangely-painful-Porn combination.
3. caff | November 28th, 2006 at 12:49 pm
heh. I’ve never heard of them before either. Will have to check them out.
4. Cam Beck | November 28th, 2006 at 2:38 pm
Now it makes perfect sense!
5. makethelogobigger | November 28th, 2006 at 3:32 pm
I’ve told you for some time now to bring more of The Whack to Adverb. See?
Blogging gold baby!
6. Mack Simpson | November 28th, 2006 at 7:31 pm
What can I say? When you’re right, you’re right.
7. George Parker | November 28th, 2006 at 10:12 pm
Mack
Yeah, the folks over at The New Shelton Wet/Dry have a really great site with lots of good stuff. Not just in the ad category either. I shall link them to AdScam.
Cheers/George
8. Paul McEnany | November 28th, 2006 at 10:20 pm
Dude, that’s awesome. They should just sell it here. I’d buy one. or two. Stocking stuffers perhaps?
9. Mack Simpson | November 28th, 2006 at 10:44 pm
If by “stocking” you mean “ballsack” and by “stuffer” you mean, uh, “stuffer,” I’d agree with you.
10. JC - panther house | December 1st, 2006 at 5:52 am
Thanks Mack (and George) for all the good things you wrote about panther house. I’ll make every effort to generate as much traffic as possible next time i’ll link you.
11. David W | December 13th, 2006 at 5:42 pm
Believe it or not, in Hong Kong, they have a tradition where the birthday boy is held up by 4-5 guys and he is rammed spread-eagle into a door. Turning 22? ram him 22 times.
My college friends who studied abroad there told me about it after witnessing it and taking pics!
12. jen_chan, writer SureFireWealth.com | November 12th, 2007 at 5:35 am
I see it! I see that “slight, joyful smirk!”
The drawings are certainly interesting and I can see why people collect them. I don’t think these designs are pretty easy to come by. Doritos is Doritos. It makes me wonder if young kids have access to these designs (via supermarket shelf) or are they carefully stored. Or maybe all this is just normal, low-key stuff for them.
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