Beware the Moustache of Understanding
I’ve made my opinions on Consumer Generated Content pretty clear. Specifically, I’ve made my opinions clear on unfiltered consumer generated content and on, well, off-brand consumer generated content. (And even on stupid positions taken to advance the consumer generated warwagon.) And I have to admit that, when I made those posts, I felt somewhat alone in the wilderness, surrounded by the glowing eyes and strange hooting of the Marketing 2.0 monkeys invading the ad jungle.
So it’s nice to see the conversation has begun to balance somewhat.
I’m speaking about the AdAge article, “About Consumer-Generated Ads: Have We Gone Mad? Why Our Agency Has Decided to Pass on This Fad,” by Marc Brownstein, an article that’s made even more interesting by the flood of comments it’s generated.
Now I have a feeling of community. I just don’t think it’s the community the Marketing 2.0 drum-bangers had in mind.
(Click on the image to see the cartoon in a readable size.)
Email Article Saturday, November 18th, 2006 at 12:39pm Mack Simpson
Filed under: Ad Jungle, Ad Nauseam | add this post to del.icio.us
Technorati Tags: Advertising, Marketing, Consumer Generated Content, CGC, CGM
4 Comments Add your own
1. makethelogobigger | November 20th, 2006 at 8:03 pm
This was part of the extras on the COntact DVD:
“BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE. BRANDS OF EARTH, THROW AWAY YOUR AGENCIES AND CREATIVES. CGM WILL SET YOU FREE.”
Strangely, it keeps repeating.
;-p
2. makethelogobigger | November 20th, 2006 at 8:05 pm
Vegans don’t differentiate between CGM abd CGC btw.
;-p
3. Mack Simpson | November 20th, 2006 at 8:31 pm
The 70’s, my friend, were not kind to you.
4. LAM-08 | September 1st, 2008 at 12:40 pm
I KNOW THIS IS LATE BUT I JUST FOUND YOUR CARTOON.
MY VERY BEST FRIEND THE POET SJONES TURNS TO ME OFTEN TO ASK, “WHO IN THE HELL ARE THEY TRYING TO
REACH WITH THAT AD?”
“SAD TO SAY,” I REPLY, “NOT THE POETS, NOT THE ARTISTS, NOR ANYONE WITH AN OUNCE OF CREATIVITY.”
TOO BAD! MOST AGENCY ‘CREATIVES’ SOLD THEIR SOULS TO GET THE JOB IN THE FIRST PLACE. IT IS NOT ABOUT CREATIVITY. IT IS NOT ABOUT ENTERTAINMENT. IT IS NOT ABOUT THE NEWS. IT IS NOT EVEN ABOUT SPORTS. IT IS, AND ALWAYS HAS BEEN ABOUT MOVING PRODUCT. BRANDING NEW PRODUCTS. REBRANDING
OLD PRODUCTS…ALL THE SAME. THE ADVERTISERS,
THE AGENCIES, AND THE CONSUMERS ARE ALL ON THE SAME TREADMILL.
DID YOU EVER SEE THE MOVIES “METROPOLIS” OR
“BRAZIL”?
LAM-08
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