See Wal-Mart. See Wal-Mart come under fire for keeping downward pressure on employee wages… and health care… and paid leave… and even lunch breaks.
See Wal-Mart hire mega-P.R. firm Edelman to handle the problem.
See Edelman create “Jim & Laura,” two bloggers who were supposedly traveling across the country and parking their R.V. in Wal-Mart parking lots.
See Edelman being outed as having created, almost whole-cloth, “Jim & Laura” as part of Wal-Mart’s P.R. effort, under the guise of “Working Families for Wal-Mart“– a breach of WOMMA ethics.
See Edelman not register the “Working Families for Wal-Mart” domain name.
See Edelman say, “oh crap.”
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Saturday, November 18th, 2006 at 04:41pm
Mack Simpson
Entry Filed under: Ad Jungle, Ad Nauseam | add this post to del.icio.us
Technorati Tags: Wal-Mart, Edelman, Public Relations, Marketing, Jim and Laura, Working Families for Wal-Mart
I’ve made my opinions on Consumer Generated Content pretty clear. Specifically, I’ve made my opinions clear on unfiltered consumer generated content and on, well, off-brand consumer generated content. (And even on stupid positions taken to advance the consumer generated warwagon.) And I have to admit that, when I made those posts, I felt somewhat alone in the wilderness, surrounded by the glowing eyes and strange hooting of the Marketing 2.0 monkeys invading the ad jungle.
So it’s nice to see the conversation has begun to balance somewhat.
I’m speaking about the AdAge article, “About Consumer-Generated Ads: Have We Gone Mad? Why Our Agency Has Decided to Pass on This Fad,” by Marc Brownstein, an article that’s made even more interesting by the flood of comments it’s generated.
Now I have a feeling of community. I just don’t think it’s the community the Marketing 2.0 drum-bangers had in mind.
(Click on the image to see the cartoon in a readable size.)
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Saturday, November 18th, 2006 at 12:39pm
Mack Simpson
Entry Filed under: Ad Jungle, Ad Nauseam | add this post to del.icio.us
Technorati Tags: Advertising, Marketing, Consumer Generated Content, CGC, CGM
