Today is too Zune
Zune’s hard launch is today and I saw my first broadcast advertising for it yesterday (two spots so far).
To keep you abreast of my predictions for the brand and for the product, this from my original post back in July:
“So here I am, a male aged somewhere between 18 and 24, and I walk into a Starbucks. Suddenly my Zune lights up, receiving a wireless feed from the T-Mobile hotspot inside, asking me if I’d be interested in learning about their wireless Internet rates while I’m drinking my coffee.”
And this from a November 13 article on Zune in the New York Times:
Would the Zune ever be able to connect to the Internet? Could someone walk into a Starbucks and use the connection there to download a song?
Mr. Lee answered without hesitation: ‘Probably, one day.”
Also, this from my original prediction:
“It seems to me the Zune, X-Box and the X-Box Live Marketplace are to Microsoft what the iPod, iTunes and the iTunes store are to Apple. Replace the X-Box with a computer accessing a particular website and you’re reaching a truly mass market, but for now, let’s stay focused on the X-Box.
The X-Box serves as the “master control” for Zune, ordering the playlists and whatnot and the X-Box Live Marketplace serves as the clearinghouse of music and multimedia products for purchase– all communicating wirelessly between devices.”
And this from a November 7 article, again in the New York Times, on the introduction of new XBox multimedia offerings:
Microsoft said last night that it would offer movies and episodes of television shows for downloading through its Xbox Live online service in the United States, starting Nov. 22.
I so should have made a bet with someone.
07/23/06: The original Zune prediction/marketing plan
08/18/06: Update #01
09/14/06: Update #02
09/28/06: Update #03
11/14/06: Update #04
Email Article Tuesday, November 14th, 2006 at 08:45pm Mack Simpson
Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Microsoft, Zune, Starbucks, Advertising, Marketing, Carnac the Magnificent
2 Comments Add your own
1. makethelogobigger | November 14th, 2006 at 8:55 pm
After seeing the TV, it sure seems to have the portability/simplicity thing nailed, the very thing Apple is good at. Two people meet, synch-up wirelessly, and off they go. Cool functionality.
Apple - 0
Zune - 1
;-p
2. Mack Simpson | November 14th, 2006 at 9:03 pm
Truly a point of difference.
Any predictions for when the iPod will match its functionality?
I’m guessing Christmas 2007.
–M.
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