Tricks and Treats
AdAge is reporting that Wal-Mart has settled on the winner of their $580-million account. And the brass ring goes to: Draft FCB.
My dealings with FCB’s Chicago flagship office had me tasting arsenic and rat turds afterwards but I haven’t dealt with them in a long time– and certainly not since they became the direct mail center of the universe with the Draft merger. (So good luck, Wal-Mart; maybe they’ve gotten better.)
I feel bad for GSD&M. Losing an account of that size is going to put a crimp in the old Holiday Party plans but, at the same time, I can’t imagine working on the business was a thrill-a-minute ride.
7 commentsEmail Article Thursday, October 26th, 2006 at 08:37am Mack Simpson
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Technorati Tags: Advertising, Wal-Mart, Draft FCB, GSD&M
