Johnnie Walked
I found this “Johnnie Walked” ad (click on the image for a larger view) over at the blog of Juan Carlos Labbé, an ad blogger from Chile (escrito en español) who, in turn, found it on Coolz0r who, I believe, is in Belgium. Isn’t global connectivity great?
At first, given Johnnie Walker’s recent work in Beirut, I thought maybe the brand had taken on landmine eradication advocacy. It turns out it’s an anti-drunk driving poster for the organization, “RED.” (And, no, I’m not submitting the landmine idea to Ad Mashup.)
You’ve got to wonder about the brand appropriation that’s going on, but what’s Diageo to do? Beat up on a non-profit advocacy group?
Email Article Sunday, September 17th, 2006 at 09:49am Mack Simpson
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Technorati Tags: Advertising, Johnnie Walker, Drunk Driving
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