Zuner Than You Think?
Back in July I peered deeply into my mug of beer and came up with a marketing plan by which Microsoft could approach the daunting task of knocking Apple’s iPod off it’s beautifully art directed digital music pedestal. (I also provided an update in August.)
Here’s something I wrote in the original piece:
The X-Box serves as the “master control” for Zune, ordering the playlists and whatnot and the X-Box Live Marketplace serves as the clearinghouse of music and multimedia products for purchase– all communicating wirelessly between devices.
Today, this from the BBC:
The Washington-based software giant said it will also introduce a competitor to Apple’s iTunes music library and online store called Zune Marketplace.
Meanwhile, Bill picks apart Apple’s movie distribution plans.
07/23/06: The original Zune prediction/marketing plan
08/18/06: Update #01
09/14/06: Update #02
09/28/06: Update #03
11/14/06: Update #04
Email Article Thursday, September 14th, 2006 at 11:06pm Mack Simpson
Filed under: Ad Jungle, Blogroll | add this post to del.icio.us
Technorati Tags: Microsoft, Zune, Apple, iPod, Carnac the Magnificent
2 Comments Add your own
1. makethelogobigger | September 14th, 2006 at 11:33 pm
Pickin Apples is what I do.
;-p
2. James-H | September 15th, 2006 at 10:10 am
Black, white and brown. Brown? To go with Khakis, I suppose. Or to hang on one’s brown belt next to one’s cell phone. Microsoft would be dangerous if they weren’t such a bunch of nerds.
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