The Month for Mentoring
I guess it’s a good month for handing out advice.
Ernie Schenck, a living ad guru and writer for Communication Arts and Hill Holiday’s blog (among other things), serves as the conduit for writer Ted McCagg’s story about working on the AT&T “Carrot Top” campaign while at Y&R.
In it he recounts the tale of how Jim Ferguson (who now resides at Dallas’ Lee Harvey’s, by the way, if anyone wishes to make contact) leaned on his team to take on the account.
The task was clear from the first sentence out of then CCO Jim Ferguson’s, mouth. “I need you boys to do something I like to call, ‘Polish The Turd.’”
The resulting high gloss shine he and his partner (the hilariously pseudonym’d, “Lee Clow”) put on it resulted in their being pigeonholed as the Carrot Top team and the rest was advertising infamy.
It’s worth the read. So much so, in fact, I handed out copies of the article to my team today.
Let’s just hope I never have to call on them for any turd polishing favors.
Thanks to the guys over at American Copywriter for the heads up.
Email Article Thursday, September 14th, 2006 at 09:42pm Mack Simpson
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Technorati Tags: Advertising, Advice, Jim Ferguson
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