Let the Revolution Commence

I alluded to “hush-hush” news at Dieste Harmel & Partners earlier but I couldn’t say anything at the time (employers tend to be picky about such things). But since the official press release was delivered to my in-box today, I guess I can spill the beans here on Adverb, get it off my plate, and get back to working on all my “get everything out the door before the Labor Day Holiday” mad rush of projects.

The news is, Aldo Quevedo is no longer Dieste Harmel’s Executive Creative Director. Instead, he’s our new President and Chief Creative Officer, meaning the patients are now in charge of the asylum. (And we couldn’t be more excited– or medicated.)

Tony is stepping up to the role of Chairman and Warren is filling Tony’s vacated role of Chief Executive Officer.

And of course someone needs to fill Aldo’s old Executive Creative Director slot, so we have some changes there, too.

We’ve re-jiggered the accounts, breaking them out into two “super groups” to be headed by two different E.C.D.s, complete with full teams of Creative Directors, Writers and Art Directors under them.

One super group will be led by Javier Guemes and the other group– the one I’ll fall into– will be led by Jaime Andrade.

On top of that, since Jaime will now be busy doing Executive Creative Director-ish things, I will be absorbing his team and accounts, giving me two groups to manage and some fun new stuff to work on, like Bud, Bud Light, Sierra Mist and Pizza Hut (in addition to my current roster that includes Gatorade, 7-Eleven, Chiquita, Interstate Batteries, Titan Insurance, Ziegenbock and Tequiza).

Jaime and I worked together when I first joined the shop and I couldn’t be happier with the way things have worked out with the new structure.

Things will be extra-special-busy for the next few months as we have several productions lined up within my original group, several productions on-tap within my new add-on group and, oh yeah, a baby to have sometime at the end of October or early November.

But, like my dad says, “if it wasn’t hard, they wouldn’t call it work.”

Speaking of which, time to get back to it.

Email Article Thursday, August 31st, 2006 at 12:20pm Mack Simpson

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