I am SO tired of those motherfucking snakes…
“The Internet buzz over “Snakes on a Plane” turned out to be nothing to hiss about. The high-flying thriller preceded by months of unprecedented Web buildup technically debuted as the No. 1 movie, but with a modest $15.25 million opening weekend, according to studio estimates Sunday. Distributor New Line Cinema included $1.4 million that “Snakes on a Plane” raked in during 10 p.m. screenings Thursday to get a head start on the weekend. Without those revenues, the movie’s weekend total would be $13.85 million, putting it just behind “Talladega Nights: The Ballad of Ricky Bobby,” which took in $14.1 million in its third weekend. […] New Line’s Tuckerman said “Snakes on a Plane” would turn in a solid profit but that he did not know why the movie failed to live up to its Internet hype. ‘I think people were more excited about the marketing than the actual movie,’ said Dergarabedian of Exhibitor Relations. ‘New Line did not set out to create this Internet buzz. That’s actually a marketer’s dream, but when marketing translates into awareness but does not inspire people to get out from behind their computers and into the theater, that’s a problem.’” (CNN)
Another case of “Web Blew Point Oh?” This guy seems to think so, and the numbers back him up.
2 commentsEmail Article Sunday, August 20th, 2006 at 09:27pm Mack Simpson
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“Prime-time television and its mighty 30-second commercial were supposed to be in trouble when a new, cutting-edge technology arrived on the scene several years ago, giving viewers a tool to zip past the traditional, on-screen ads. […] In May, General Electric Co. began showing commercials touting the environmental benefits of some of its heavy industrial products, such as jet engines and diesel locomotives. One 30-second spot featured an elephant dancing in a jungle to “Singin’ in the Rain,” as other animals look on. Viewers with DVRs were shown how to pause the commercial at certain moments. When they did, up popped whimsical, fictional biographical information about the animals. Gamers call such hidden content “Easter eggs.” GE calls the project “One-Second Theater,” and it is designed to nudge DVR owners to spend more, rather than less, time with commercials. It worked, according to GE’s research. Viewers spent a little more than two minutes watching and reading the 30-second spots, said GE’s Jonathan Klein, marketing communications leader. So instead of DVR users never seeing the GE spot, as advertisers and networks have feared, “viewers ended up spending over two minutes with the GE brand in front of them,” Klein said.” (
