Advertising Takes Endurance

Oh, it’s in me, all right.

We’re knee-deep in a river of Gatorade ideas at the moment. Fourteen pages of television ideas, in bullet point, ideas-only form (not scripts yet, mind you), to be precise. We’re at the point in the process where we take the ECD through everything in order to cull the list down to fifteen or so ideas (in total) which will then be blown out into scripts and frames for presentation to the client. In the end we’ll produce two, maybe three spots.

It’s August, and the spots will shoot in December, finish in January and February and air later in 2007. Considering we held a strategy session in early July, that makes it an eight-month process.

And this part of it really drags due to the trouble finding enough time on everyone’s calendars to go through so much work.

The meeting today was scheduled to start at 9:00am and, of course, began at 10:00 (not my fault). The delay caused a calendar logjam and resulted in our being able to only make it through about half of the spots before abandoning the meeting for other meetings. We were scheduled to get back together at 2:00pm and that meeting, of course, has been rescheduled for 10:00am tomorrow.

All the while, the clock counting down to the presentation with the client keeps ticking, despite the need for fifteen scripts and sets of boards. (To make no mention of the meetings that will fall in-between necessary for briefing the Account Service team and other interested parties.)

Good times.

At least I have a few spare hours to share with you my latest, greatest, most favorite-est website, “Engrish.com,” that’s just pure brilliance.

Engrish.com is a collection of poorly–very poorly– translated English copy as found (and photographed) in Japan.

No where else will you be able to find such jewels as the “Crap Your Hands Elmo.” No. Really. C-r-a-p Your Hands Elmo.

For the love of all that is good and holy, click on the Elmo link and then go visit the site. Me, I’m going to take a delayed lunch and then go hold a place in the queue for our next meeting… that will surely be delayed.

2 commentsEmail Article Thursday, August 17th, 2006 at 03:33pm Mack Simpson

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