Ambient Pleasures
Here’s a nice piece of ambient media that’s being passed around the agency at the moment. (You can click on the image to see a larger version.)
It’s from Dentsu/Brazil for their client, “realhiphop.com.br,” and in case you were wondering, the headline reads “All about black music.” It’s probably not a line that would run without controversy here in the U.S., but we’re talking easygoing Brazil; they don’t have a lot of hang-ups when it comes to race (or sex or, well, you name it– with the exception of fútbol, of course).
I find myself loving quite a bit of the print that comes out of South America– Brazil and Argentina in particular. It always seems vibrant and youthful in spirit (even if the target isn’t so much). It’s work you can tell the creatives had fun with.
Of course, much of the South American work that crosses my desk is also awards show-caliber stuff worthy of being passed around. Like here in the U.S., you’ll still see a lot of pure crap when driving around Buenos Aires or São Paulo.
Email Article Tuesday, August 15th, 2006 at 10:58am Mack Simpson
Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Advertising, Ambient, Brazil, Dentsu
2 Comments Add your own
1. rikki | August 16th, 2006 at 7:12 pm
We got that one do the go-round a little while ago, it’s great
It’s a delightful 18 degrees here in Perth, just thought you might like to know.
2. Mack Simpson | August 17th, 2006 at 4:12 pm
Running your freakishly strange Celcius temperature through my Made in America Fahrenheit converter, I see it’s 64° on your side of the planet.
I would like to note that calling my attention to your temperate weather while we are broiling alive is simply cruel, you big-ol-meanie.
Of course, in my mind, saying our temperatures today hovered around 39°C makes it seem much less worse than 103°F. It’s almost as if I should be wearing a heavy coat. Almost.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed