Ambient Pleasures
Here’s a nice piece of ambient media that’s being passed around the agency at the moment. (You can click on the image to see a larger version.)
It’s from Dentsu/Brazil for their client, “realhiphop.com.br,” and in case you were wondering, the headline reads “All about black music.” It’s probably not a line that would run without controversy here in the U.S., but we’re talking easygoing Brazil; they don’t have a lot of hang-ups when it comes to race (or sex or, well, you name it– with the exception of fútbol, of course).
I find myself loving quite a bit of the print that comes out of South America– Brazil and Argentina in particular. It always seems vibrant and youthful in spirit (even if the target isn’t so much). It’s work you can tell the creatives had fun with.
Of course, much of the South American work that crosses my desk is also awards show-caliber stuff worthy of being passed around. Like here in the U.S., you’ll still see a lot of pure crap when driving around Buenos Aires or São Paulo.
2 commentsEmail Article Tuesday, August 15th, 2006 at 10:58am Mack Simpson
Entry Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Advertising, Ambient, Brazil, Dentsu
