Google School of Planning
I’ve found myself using Google Scholar to pull up academic papers relating to the field of advertising for use in selling-in a few new initiatives to clients, lately. It’s proven useful.
Is anyone else using it? There are certainly limits to what an ivory tower view of advertising can bring to the party, but research isn’t one of them (god bless those publicly-funded research budgets).
Like most University-sponsored research, the papers tend to be this close to being behind the times, but the ones I’ve found are useful enough to be of note.
(And, yes, I realize this is something planners would be more interested in but at my agency at least, most of us take an interest in cross-pollinating duties– resulting in prettier flowers.)
Email Article Saturday, August 12th, 2006 at 02:58pm Mack Simpson
Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Advertising, Planning, Google, Scholar, Research
2 Comments Add your own
1. makethelogobigger | August 12th, 2006 at 8:57 pm
I actually use google in general for a more rudimentary search:
(Insert brand name) + complaints” or “I hate (insert brand)” and usually, someone’s blog pops up with some useful insights of something they experienced with that brand.
Usually.
2. Mack Simpson | August 12th, 2006 at 9:53 pm
You mean the world is full of haters? I’m shocked. Shocked, I say.
I wonder what happens when a “hater” hates on a “love mark.”
Is antimatter produced and the world vanishes in the wink of eye? Or does it take :30 before it simply fades to black?
Oh, the metaphysical mysteries of our much maligned industry…
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