Gatorade Japan? Hai!
I’m trying to cram two days of weekend into only one; my group was handed a new account this past Monday (new to the team, not to the agency), just in time for a big presentation planned for this coming Tuesday.
We’ll need to pull everything together tomorrow and Monday ahead of flying out to Columbus, Ohio on the 1st.
Happy-happy-joy-joy, and I’ll have more on that later once things settle down a little (and once I’ve had a chance to, oh I don’t know, maybe learn the client’s business).
In the meantime, and in honor of another client I’m putting time against on my timesheets, I found a commercial for Gatorade/Japan.
It’s sixty seconds of film with three seconds of branding (including a crazy screaming VO at the end of the spot). In other words, it would never fly in the U.S.
It’s interesting film– and a rather straight-ahead approach, at least by Japanese standards.
And from the looks of it, they used every famous Japanese sports star on the island doing what they do best– which is apparently listening to early 80’s throw-back hip-hop done Asian-style.
So here you go. The spot is called “Sports Mix”:
Nice VO, huh.
If, on the other hand, you want to see what my work for the brand looks like in comparison (sorry, no crazy, screaming announcers), you can watch “Skyscraper,” and “Chosen,” both from 2006.
Now I’m off to cram a few more hours into my Satursunday before I need to be back at the office tomorrow.
Email Article Saturday, July 29th, 2006 at 01:13pm Mack Simpson
Filed under: Ad Jungle, Video | add this post to del.icio.us
Technorati Tags: Advertising, Gatorade, Japan, Television
1 Comment Add your own
1. CriticalTool | February 24th, 2009 at 2:30 pm
Gatorade marketing is always interesting. People are always amazed to find out that they also serve the industrial customer through industrial distributors like us. Our efforts are little more sedate though - its usually mostly educational in nature: http://www.criticaltool.com/gatorade-sqwincher-at-work.html
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