Web Blew-point-Oh
Has anyone noticed that one major difference between “Web 1.0″ and “Web 2.0″ (both meaningless constructs) is the shift in who the primary bogeyman is? You know, the person at whom the hype-sters and hucksters so easily toss their stones?
From the worst of the lot, these stones are usually tossed to generate the buzz they’ll need to achieve their goals.
In Web 1.0, when the goal was backing from Wall Street for an endless string of IPOs, the bogeymen were the economists and analysts who insisted that business and economic cycles were exactly that: cyclical. At the time, the hype-sters and hucksters (and those who bought in to their hyping and hucking) gleefully repeated– endlessly and relentlessly– that the Web had changed all that. Those who insisted otherwise simply didn’t get it and were doomed (DOOMED, I say!) to evolve or perish.
For Web 2.0, where the goal is now to sell your Consulting 2.0 services or to be bought out by larger players (since the NASDAQ is in the dumps and the appetite for untested and untried tech IPOs has waned), the targets are media and advertising companies, and the new generation of hype-sters and hucksters are using the same language as before: evolve or die.
(But I’m sure they’re giving us their honest, unsolicited opinion, right, and it’s not just a cynical ploy to sell themselves and their start-ups.)
And who is buying the occasional 2.0-ish company? Why, media and advertising companies of course. How quickly we forget and leap willy-nilly into the unknown based on a song and dance (a tired one at that– you’d think as much singing and dancing as we do, we’d know better).
So as a refresher, how’d the cycle-less Web 1.0 work out, guys? Yeah.
But don’t worry; I’m sure v2.0 will work out much, much better.
Email Article Wednesday, July 12th, 2006 at 09:34pm Mack Simpson
Filed under: Ad Jungle, Ad Nauseam | add this post to del.icio.us
Technorati Tags: Advertising, Media, Web 2.0, Hype
2 Comments Add your own
1. makethelogobigger | July 12th, 2006 at 10:23 pm
Mr. Simpson, if you have a moment sir, we’d like to take this time to share with you an enterprise solution that will enhnace your bottom line, and create a synergy between your product and your most valuable commodity - your customer.
Our proprietary system will alow you take advantage of the fundamental shift we see by key industry movers and shakers in the months ahead.
Don’t be caught with your Web 1.0 around your ankles - join the rest of us as we head off into the Web 3.0 sunset while getting there on the Web 2.0 highway.
2. everysandwich | July 13th, 2006 at 10:17 pm
Well shift my paradigm. Danged that’s cynical. Or maybe realistic. Only my hairdresser knows for sure.
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