Paypal Gets Lucky
I talked about Paypal’s new hella-smart “text2buy” feature back in March and then again in April, so I guess it’s time for an update.
Text2Buy will be integrated into the September edition of Lucky Magazine, enabling readers to fast-track the purchase of items they see in the magazine. Texting the code of the item to a Paypal address will purchase the widget and set it to ship to the address on file.
I’m telling you, forget consumer generated content for now. Text2Buy will be a killer marketing ap and the inclusion of a text2buy code in your gorgeous print ad will enable your clients to tell immediately if you walk it like you talk it. And you’d better believe that, once the text2buy idea spreads, your clients will begin demanding it.
Although analysts estimate mobile marketing spending at less than $50 million annually, there is an expectation that the market could grow to nearly $1.5 billion in the next four years.
That’s serious growth.
Tip ‘o the hat to Adverlab for pointing me to the story.
Email Article Wednesday, July 12th, 2006 at 05:01pm Mack Simpson
Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Advertising, Text2Buy, Lucky Magazine, Paypal
1 Comment Add your own
1. Diablogue&hellip | July 12th, 2006 at 10:22 pm
TXT to Buy
I think I’m the last to jump on the news that PayPal and Anomaly’s brilliant Text2Buy will be integrated into the upcoming issue of Lucky Magazine. Lucky follows a few other magazines (such as Maxim) but I personally feel like
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