A Fun Frozen Freebie
7-Eleven’s “Slurpee” turns 41 today (7/11) and, as always, 7-Eleven is giving away free 7.11oz Slurpees to anyone who stops by.
Look for the special cups at either the Slurpee station or at the cash register.
And be on the lookout for our new work for Slurpee (print, in-store, interactive, OOH and broadcast) that broke nationally on July 1. After a long flirtation with overly-busy graphics on everything from signage to cups, the account came to my team and we killed the old look, brought in something a little cleaner and introduced a new tagline.
So take the kids to 7-Eleven for the free treat (or just stop in and grab one for yourself). It’s not every day you can get something for nothing, even if it’s a frozen, carbonated, sugar-water-based drink.
Email Article Tuesday, July 11th, 2006 at 09:42am Mack Simpson
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Technorati Tags: Advertising, 7-Eleven, Birthday, Slurpee, Free, 7-11
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