Stating the Obvious
Let me start by saying I don’t listen to podcasts.
Sure, sure, they’re hip, they’re cool and they fit nicely on my iPod. We have one. Hell, I’ve even been on a few of them.
The reason I don’t listen to them is pretty simple; when I plug in my iPod, I want music and, consequently, if I listen to podcasts, I listen to them on my desktop; if I’m listening to podcasts on my desktop, I’m listening to them at work; if I’m listening to podcasts at work, I’ve obviously lost my head (or at least my appointment calendar).
No, if I have twenty minutes to spare at work, I’ll spend it surfing porn dreaming up new Cannes-winning concepts, TYVM, or maybe even having, oh, lunch.
So I don’t listen to podcasts.
And, until today, that included the American Copywriter podcasts. What was so special about today?
Well, today I ran across a quote on Russell Davies’ blog:
They [the American Copywriter podcasters] remind you that making great communications is, above all, a craft. And that some skills - like getting a voiceover guy to deliver all the words he’s supposed to say in exactly 14.8 seconds - are not going to replaced by any amount of social media widgets or clever digital doodahs.
I won’t bore you with my thoughts on “Web 2.0″ (:cough:consultanthuksterhype:cough:), but this quote was enough to make me want to take a listen.
So this morning, around 10:30 or so, I carved out a half-hour from my schedule, and downloaded and listened to (on my desktop, of course), A.C. #40.
Roughly twenty-two minutes later I placed it on our server and sent a note to my agency’s owners and ECD, holding it up as a “best practices” example and urging them to listen and learn.
So, while I still don’t listen to podcasts, I have to say the American Copywriter’s is terrific.
In other news, the sky is blue and water is wet.
That is all.
3 commentsEmail Article Thursday, June 29th, 2006 at 10:55pm Mack Simpson
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