Two Blank Discs: $14.99
The band “The Residents” are engaged in an interesting idea: the sale of blank CDs.
On June 13, Cordless issued the Residents’ “River of Crime” — a 1940s-style radio serial with a band-composed musical score — in a cardboard double-CD package with artwork that reinforces the band’s trademark eyeball, all for $14.99.
The catch? It contains two blank CDs so that the five episodes, which will be released sequentially during a 10-week period, can be burned after the last one becomes available. A unique code for each package allows users to unlock the subscription at riverofcrime.com. (CNN)
Cool idea; their fans get the tracks plus the album art and liner note artifacts that are missing from iTunes purchases.
Email Article Monday, June 26th, 2006 at 02:23pm Mack Simpson
Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Marketing, Advertising, Residents, Music
4 Comments Add your own
1. Rikki | June 27th, 2006 at 2:04 am
What a nifty idea…
you’d want to be hurting people if one of the CDs fucked up and didn’t burn properly… there goes your artwork!
2. makehelogobigger | June 27th, 2006 at 3:54 pm
Rikki talkin’ bout hurtin people now! Rikki, do what I do after a loss, find a wall, then…
;-p
3. Mack Simpson | June 27th, 2006 at 4:02 pm
…line the refs up against it?
;)
4. Dabitch | June 28th, 2006 at 4:29 am
god bless the Residents.
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed