Two Blank Discs: $14.99
The band “The Residents” are engaged in an interesting idea: the sale of blank CDs.
On June 13, Cordless issued the Residents’ “River of Crime” — a 1940s-style radio serial with a band-composed musical score — in a cardboard double-CD package with artwork that reinforces the band’s trademark eyeball, all for $14.99.
The catch? It contains two blank CDs so that the five episodes, which will be released sequentially during a 10-week period, can be burned after the last one becomes available. A unique code for each package allows users to unlock the subscription at riverofcrime.com. (CNN)
Cool idea; their fans get the tracks plus the album art and liner note artifacts that are missing from iTunes purchases.
4 commentsEmail Article Monday, June 26th, 2006 at 02:23pm Mack Simpson
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