Wednesday is Studio Day
Spent the morning in the audio suite hammering out a spot for 7-Eleven that will break in a few days.
Because time is serious money during production, I’m a taskmaster when recording or shooting and I like to be in and out (and not waste any time in between).
Fortunately the voice talent we’re using, Bill Vogel, is a machine and we were able to get exactly what we needed in six takes– or roughly 35 minutes, including time spent building a track.
It helps that we’d created a demo of the spot for sell-in purposes prior to recording, so all of the direction was already understood and we were ready to go from the patch-in, but still– six takes is pretty impressive.
Here’s the spot. It’s, um, not based on any sort of personal experience or anything:
While we were in the studio, the studio producer walked in with a recording of a speech John Wayne gave to a ROTC class at, I believe, Columbia University. “The Duke” was absolutely slobber-knocking drunk and the track makes for an interesting– and somewhat funny– listen.
Here’s the Drunk Duke:
Now I’m going to put my nose to the grindstone and crank out some overdue expense reports. We’re closing the books on the quarter, so it’s now or never.
Forget better client relations; if our industry could rid ourselves of timesheets and expense reports, we’d improve our professional lives 300%.
Email Article Wednesday, June 21st, 2006 at 01:00pm Mack Simpson
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