New Photos

Added to AdVantage.

RespondEmail Article Wednesday, June 21st, 2006 at 08:00pm Mack Simpson

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One in a Thousand

A nice little piece on American Copywriter.

The little hang tag goes on to explain why everybody might not go for Hendrick’s Gin. It’s made in Scotland with “hints of coriander, juniper, citrus peel, rose petals - and a curious but marvelous infusion of cucumber.” Yep. Cucumber. Standard on salad bars. In gin, not so much. And that’s why, the tag says, “the sophisticated yet odd Hendrick’s Martini is preferred by 1 out of 1,000 gin drinkers.”

I need to find some of that gin and hire a writer with a brogue.

RespondEmail Article Wednesday, June 21st, 2006 at 06:36pm Mack Simpson

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Wednesday is Studio Day

Spent the morning in the audio suite hammering out a spot for 7-Eleven that will break in a few days.

Because time is serious money during production, I’m a taskmaster when recording or shooting and I like to be in and out (and not waste any time in between).

Fortunately the voice talent we’re using, Bill Vogel, is a machine and we were able to get exactly what we needed in six takes– or roughly 35 minutes, including time spent building a track.

It helps that we’d created a demo of the spot for sell-in purposes prior to recording, so all of the direction was already understood and we were ready to go from the patch-in, but still– six takes is pretty impressive.

Here’s the spot. It’s, um, not based on any sort of personal experience or anything:

While we were in the studio, the studio producer walked in with a recording of a speech John Wayne gave to a ROTC class at, I believe, Columbia University. “The Duke” was absolutely slobber-knocking drunk and the track makes for an interesting– and somewhat funny– listen.

Here’s the Drunk Duke:

Now I’m going to put my nose to the grindstone and crank out some overdue expense reports. We’re closing the books on the quarter, so it’s now or never.

Forget better client relations; if our industry could rid ourselves of timesheets and expense reports, we’d improve our professional lives 300%.

RespondEmail Article Wednesday, June 21st, 2006 at 01:00pm Mack Simpson

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Technorati Tags: Advertising, 7-11, Slurpee, Radio