TiVO Serves up Ads
TiVO announced today that they’ve partnered with IPG, OMD and TRG (among other ad-side players) and with 100 participating brands to insert targeted advertising into select programming.
“For our participating clients, Reebok and AXE, this service presents an opportunity to more deeply connect with target audiences by leveraging clever, entertaining branded content that reinforces viewers’ motivation to buy these products,” said Jacqueline Corbelli, CEO, BrightLine Partners. “Perhaps most exciting is TiVo’s unique brand-subscription feature that offers an opportunity to build viewer loyalty and motivate serial engagement with ad messaging.”
Email Article Monday, May 8th, 2006 at 01:45pm Mack Simpson
Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Advertising, Marketing, TIVO, Omnicom
2 Comments
1. makethelogobigger | May 8th, 2006 at 1:50 pm
Dude, stop posting. You’re making me look bad.
2. Mack Simpson | May 8th, 2006 at 2:22 pm
Sorry. I’ll try to do better.
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