The Mother of All Latin American Holidays
Nice article in Marketing y Medios on the importance of the upcoming Mother’s Day holiday to Latinos.
In the United States, where Mother’s Day falls on the second Sunday of May, the holiday is not as big as in Latin America, but it is increasingly attracting the attention of U.S. Hispanic marketers. Why? Simply, there are a lot of Hispanic moms. According to October 2005 data from the National Center for Health Statistics, Hispanic women gave birth to 23 percent of all the children born in the U.S.
(Emphasis, mine.)
The holiday has always been hella-big in Latin America (much, much more so than here in the US), but with rapidly changing demographics affecting marketing decisions, look for more efforts to get on board the Día de las Madres train.
It will make “consumer generated content” look like small papas… uh… potatoes.
Email Article Monday, May 8th, 2006 at 12:42pm Mack Simpson
Filed under: Ad Jungle, Grupo Gringo | add this post to del.icio.us
Technorati Tags: Hispanic, Advertising, Marketing, Demographics, Mothers
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