Archive for Monday, May 8th, 2006
Adpulp blogged about ihaveanidea’s Portfolio Night.
The NYTimes has a nice re-cap of the night as well.
Most interesting, though, is the comment left on Adpulp by “egoincheck” who says he was one of the creatives reviewing the student books.
Drinking continued as books were reviewed. A young creative later told me one CD was too wasted to read headlines. I overheard another group of attendees saying how a drunken reviewer “accidently” groped one of them. He then asked for the girl’s number. She felt she couldn’t say “no” without burning a bridge to a possible job.
Sounds like the kids got their $35 worth. Eeesh.
I believe this program offers useful feedback. Most professionals do a good job. The inclusion of alcohol, however, does little more than showcase the worst of our self-absorbed, substance abuse-filled professional.
I couldn’t agree more. Now where’s the bar?
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Monday, May 8th, 2006 at 05:30pm
Mack Simpson
Entry Filed under: Ad Monkeys, Ad Jungle, Ad Nauseam | add this post to del.icio.us
Technorati Tags: Portfolio, ihaveanidea, Drinking, Advertising, Student
TiVO announced today that they’ve partnered with IPG, OMD and TRG (among other ad-side players) and with 100 participating brands to insert targeted advertising into select programming.
“For our participating clients, Reebok and AXE, this service presents an opportunity to more deeply connect with target audiences by leveraging clever, entertaining branded content that reinforces viewers’ motivation to buy these products,” said Jacqueline Corbelli, CEO, BrightLine Partners. “Perhaps most exciting is TiVo’s unique brand-subscription feature that offers an opportunity to build viewer loyalty and motivate serial engagement with ad messaging.”
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Monday, May 8th, 2006 at 01:45pm
Mack Simpson
Entry Filed under: Ad Jungle | add this post to del.icio.us
Technorati Tags: Advertising, Marketing, TIVO, Omnicom
Nice article in Marketing y Medios on the importance of the upcoming Mother’s Day holiday to Latinos.
In the United States, where Mother’s Day falls on the second Sunday of May, the holiday is not as big as in Latin America, but it is increasingly attracting the attention of U.S. Hispanic marketers. Why? Simply, there are a lot of Hispanic moms. According to October 2005 data from the National Center for Health Statistics, Hispanic women gave birth to 23 percent of all the children born in the U.S.
(Emphasis, mine.)
The holiday has always been hella-big in Latin America (much, much more so than here in the US), but with rapidly changing demographics affecting marketing decisions, look for more efforts to get on board the Día de las Madres train.
It will make “consumer generated content” look like small papas… uh… potatoes.
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Monday, May 8th, 2006 at 12:42pm
Mack Simpson
Entry Filed under: Ad Jungle, Grupo Gringo | add this post to del.icio.us
Technorati Tags: Hispanic, Advertising, Marketing, Demographics, Mothers
