This just in:
Dieste Harmel & Partners has taken Gold at the 2006 FIAP show in Buenos Aires for an Anheuser-Busch spot titled “Mini Mouth.”
FIAP is one of the largest advertising shows in the world and we couldn’t be more excited.
The creative team involved includes Aldo Quevedo (ECD), Jaime Andrade (CD), Jose Suaste (AD) and Alex Toedtli (CW).
The spot can be found here:
Anheuser-Busch - Mini Mouth - :45
The file is 3.2 megs and please don’t hotlink directly to it (thanks).
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Wednesday, April 26th, 2006 at 06:32pm
Mack Simpson
Entry Filed under: Ad Jungle, Video | add this post to del.icio.us
Technorati Tags: Advertising, Bud, FIAP
I’ll be taking a few days off from work starting tomorrow in order to drive down to the Padre Island National Seashore for a little camping trip.
It’s a college reunion, of sorts, and I’ll be following ad monkey Omar (and crashing at his sister’s place in Austin on Thursday), happily behind the wheel of Matilda.
The object is to drink as much beer as possible. We’ll set a goal, try to reach that goal, then set the goal higher the next day. Simple guy stuff.
The Seashore is only accessible with 4-wheel drive vehicles (which immediately sets the mood and tone for a guy’s weekend) and we should be camping 20 or 30 miles north of the end of any paved surfaces. Plus, the island is nearly 500 miles away from Dallas (hey, we live in a big state), so it should be a fun road trip.
The She Monkey and Omar’s she monkey Heather are driving to the Texas Hill Country over the weekend for a girls’ pampering trip of day spas and tickle parties.
If all goes well (read: if I survive), I’ll see you on Tuesday.
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Wednesday, April 26th, 2006 at 02:01pm
Mack Simpson
Entry Filed under: Ad Monkeys, No Really, A Life, Monkey Travel | add this post to del.icio.us
American Express is running a contest, excuse me– I forgot to use the appropriate “now” marketing buzzword– a consumer generated content campaign where the public-at-large can submit fifteen-second clips of how AmEx makes their lives special.
And they’re already doing a 200% better job than Chevy.
Unlike the Chevy Tahoe fiasco (no, really, you should click that link), this one is filtered and contains a very important clause within the Terms and Conditions policy that went curiously missing from the Chevy Tahoe clusterfuck campaign (emphasis, mine):
Upon submission, all clips will be reviewed by the Sponsor to determine if the clip will be posted on the website based on the following criteria:
- Is there any inappropriate content (nudity, foul language, violence)?
- Does the clip answer one of the 13 “My Life My Card” questions provided?
- Does the clip meet the basic technology requirements?
- Does the clip hold the viewers interest?
- Is the clip brand appropriate?
- Would card members and the Tribeca Film Festival audience enjoy viewing the clip?
- Does the clip have appropriate viral “buzz” value?
Hint: sunny, happy videos are brand appropriate. Raking American Express over the coals for facilitating ever-expanding consumer debt? Not so much.
Why didn’t Chevy’s brand managers include this clause? They’re, uh, supposed to be looking out for the brand, right?
Steve Rubel over at Micro Persuasion seems to think the Chevy Tahoe campaign was a success based solely on the fact “we’re still talking about” it.
He couldn’t be more off-base.
For starters, having a bunch of marketing and ad wonks talking about your campaign does not equate to success (it’s about the consumer, remember– oh, and sales).
Think the public’s still talking about it? Ignoring for a minute that the blogosphere is not the public-at-large, check out the mentions of “Chevy Tahoe” on Technorati. Looks like even the blogosphere mentions are right back where they were before the campaign broke.
Secondly, assuming the public is talking about it (and they’re not), and what they’re saying could best be described in the simple equation, “Chevy = Suckers,” would you consider that a success for the brand?
Not on this planet.
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Wednesday, April 26th, 2006 at 11:27am
Mack Simpson
Entry Filed under: Ad Jungle, Ad Nauseam | add this post to del.icio.us
Technorati Tags: Advertising, Marketing, Chevy, Consumer Generated Content, CGC
