Nielson is reporting that an amazing 82% of Americans say television advertising is the most influential, a figure that’s way, way, way above the paltry scores for any other medium (the internet rings in at an anemic 4%).
Furthermore, 51% of them say television advertising is the most authoritative (newspapers, in 2nd, scored 24% and the internet, on rear-guard duty again, pulled 5%).
A mere twenty-four hours before the study was released, Jaffe posted a link to a story from India and said he “was looking forward to proof why the 30-second spot is ‘alive and kicking’, but this proof wasn’t consumer-centric at all in terms of receptivity or recall.”
Maybe this very-much-consumer-centric Nielson survey will change his mind, but I doubt it.
Like admitting unfiltered consumer-generated content has, uh, serious flaws, it would be so inconvenient.
A tip o’the hat to Adpunch for alerting me to the story.
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Saturday, April 22nd, 2006 at 04:20pm
Mack Simpson
Entry Filed under: Ad Jungle, Blogroll | add this post to del.icio.us
I’ve had a slow period in the blogosphere the last couple of days, a forced retreat due to the constant swinging from vine to vine in the ad jungle.
Despite being hella-busy, the week was at least capped off in high style last night with a dinner at Abacus with the She Monkey, her mother and her company’s CFO, who invited me along to celebrate the recently completed, full retirement of their corporate debt. A good time was had by all, and I expect to be fully functional for my regular poker game this evening.
I came this close to writing up a thinly veiled account of the last few days’ experiences with a particular client (or, rather, the last few months’ experiences as the last two days have seen a hectic, helter-skelter conclusion to an assignment that’s been four months in the making), but prudent self-interest prevents it.
Oh well. It will just have to wait, like my story about Jimmy Dean, until the client is a distant memory.
Besides, I wouldn’t want to imply to any up-and-coming young ad monkeys out there that ours is an industry that’s anything other than a blissful echo of Eden where bananas are plentiful and the other monkeys in the jungle ever so eager to help pick fleas out of your fur.
Right.
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Saturday, April 22nd, 2006 at 12:27pm
Mack Simpson
Entry Filed under: Ad Jungle, No Really, A Life, Ad Nauseam | add this post to del.icio.us
