FUH2
Via the nice folks over at the Fallon Planning Blog, I give you “FUH2.com,” a delightful little exercise in consumer-generated content.
To quote Fallon, “And you thought Chevy Tahoe had it bad.”
Oh, I know so.
Now, don’t all you CMOs out there want to rush out and launch a new whiz-bang (emphasis on the whiz) unfiltered consumer-generated content campaign?
Uh-huh. Yeah.
Email Article Wednesday, April 19th, 2006 at 08:58pm Mack Simpson
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1 Comment Add your own
1. makethelogobigger | April 20th, 2006 at 9:29 am
Yeah, I hafta agree. As fucked up as the Tahoe responses were, turing over the keys to the Pricelss campaign seemed to me to be about as dangerous as driving the Model-T cars at Disney. Oh sure, you’re really going 7 mph – but it’s on a track. What did the brand really have to lose after the campaign had beed established for some time, you know?
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