New Spot for Gatorade: “Skyscraper”

It’s a really good day in the Ad Jungle.

We have a new spot breaking for Gatorade that features an intense soccer match being played in a jaw-dropping location (atop a 54-story skyscraper in downtown São Paulo, Brazil) with interesting results.

Check out some of the stills from the shoot over in my photoblog, “Advantage.”

The spot was directed by Josh Taft (HSI) and edited by Jonathan Edwards (Red Car). My partner at the time, Roberto Saucedo, and I get the CD credits, Juan Daniel Navas was the CW/ACD and Jason Tisser was the AD. As always, Aldo Quevedo is our ECD. The awesome CGI work was lovingly crafted by ReelFX and the music and sound design is by The Listening Chair.

The spot represents the second half of a broadcast effort for Gatorade that began with an agency internal shoot-out back in September and first rolled out with a spot featuring Rolando Cantu.

Yeah, today’s spot was seven months in the making and was one of the more technically challenging productions I’ve been involved with in my 13 years in the business. So here it is in three forms (if you have a highspeed connection and are interested in seeing the details in the groovy effects, skip to the hi-res version at the bottom of this post):

First, there’s a small file, “Gatorade - Skyscraper - :30.” The file is 7 megs and, I beg of you, please don’t link directly to it.

Or, if you prefer su publicidad en español, you can view this version.

Finally, because there are some really cool effects in the spot that were intended to be viewed on a large screen (and not as tiny files on your computer), you might want to watch it in hi-res. If you do, I’ve got one more file for you, but be warned that it’s 40 megs (that’s four zero). You may want to launch it in a new window so you can continue to browse while it loads (it will take a while). It’s a hi-res pass of the spot made prior to having final music and sound design in place (it has sound, just not the final-final-final version), but you’ll get a better feel for the visual details in the spot.

You can download the hi-res version here but again, for god’s sake, please don’t link directly to it.

By the way, the goal-scoring move at the end of the spot is called a “scorpion.” The most famous example of the kick happened in a World Cup tune-up match between England and Colombia and you can view the video of it here. It’s pretty spectacular.

UPDATE: Skyscraper just took Silver at the International Eagle Awards.

Email Article Monday, April 17th, 2006 at 01:20pm Mack Simpson

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