BBDO Worldwide CEO Apes Adverb
Ok, so not really, but Andrew Robertson did deliver a speech at the AAAA conference in Scottsdale that lauded– and elevated to new heights– the monkey.
The metaphorical and comedic power of our furry, shorter cousins could reasonably be argued to be ascendant, a fact that seemed obvious to a few of us in college in the late 80’s and early 90’s.
Since Adverb’s inception in 2001, I’ve referred to my colleagues and I as being “ad monkeys.” Hence the terms “ad jungle,” “monkey town” and the like. The name traces its roots back to my college days when fellow ad monkey Omar and I postulated a few immutable laws of advertising.
There was only ever one we could absolutely agree on without argument:
I’m fortunate to have lived long enough to see that our philosophy has reached the very apex of advertising echelons.
The audience takeaway: Size isn’t important; engagement is; and chimps are always entertaining. (AdAge)
Email Article Friday, April 7th, 2006 at 06:27pm Mack Simpson
Filed under: Ad Monkeys, Ad Jungle | add this post to del.icio.us
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