Ok, so not really, but Andrew Robertson did deliver a speech at the AAAA conference in Scottsdale that lauded– and elevated to new heights– the monkey.
The metaphorical and comedic power of our furry, shorter cousins could reasonably be argued to be ascendant, a fact that seemed obvious to a few of us in college in the late 80’s and early 90’s.
Since Adverb’s inception in 2001, I’ve referred to my colleagues and I as being “ad monkeys.” Hence the terms “ad jungle,” “monkey town” and the like. The name traces its roots back to my college days when fellow ad monkey Omar and I postulated a few immutable laws of advertising.
There was only ever one we could absolutely agree on without argument:
“You can’t go wrong with monkeys.”
I’m fortunate to have lived long enough to see that our philosophy has reached the very apex of advertising echelons.
The audience takeaway: Size isn’t important; engagement is; and chimps are always entertaining. (AdAge)
Hot on the news that no one listens to Podcasts, Dieste Harmel & Partners is pleased to release our latest, “Shooting Outside the US.”
It’s an extension of an earlier DHP Podcast, “Hispanic Spots on the Spot.” In this one, Aldo Quevedo (ECD), Alex Duplan (CD), Angel LaRiva (Producer) and I talk about the advantages and disadvantages of shooting outside the country. If you’ve ever considered doing such a thing, you might want to take a listen. Or not (according to the stats in the news article above, though we get plenty of mail from listeners). We recorded quite a bit on the subject– we shoot outside the country more often than within– and only a small portion made it into the podcast, so I’d expect another release on the same subject at some point in the future.
You can listen to it by clicking below, or you can find it on iTunes (search for “Dieste”) or by downloading it from our web.mac.com repository.
The file below is a .mp3 file. If you get it from iTunes or mac.com, it comes as a .mp4 file that’s loaded with additional graphics and whatnot.
I’m obviously back from Chicago. It was a long trip (in terms of late nights and late flights), but resulted in a good brainstorm session for the brand. It was also good in terms of learning the release of our second spot for Gatorade has been moved up in a significant way– a full two months earlier, in fact.
Separately, my team also learrned the recent radio we produced for 7-Eleven US has been picked up for air in an additional market after it was played (and loved) for their marketing team. Always a good thing.
The She Monkey returns from her conference in Boston on Sunday, so it looks like I’ll spend Saturday cleaning the casa and taking care of a sick pet (paid a $1,300 vet bill on Thursday). Hopefully I can get through my monkey chores and spend some quality time blogging from the front porch tomorrow. It’s supposed to be a beautiful day in the neighborhood.
EMT-Man: makethelogobigger isn't really correct. The protocol changes every year based on your level of certification, and whether you are working on...
