PayPal Goes Wireless
eBay’s PayPal service has announced a “text to buy” feature that will allow users to purchase goods and services, using their PayPal accounts, via their cell phones.
Suppose I’m at a garage sale and want to buy a copy of Benjamin Graham’s Security Analysis. On my cell phone, I can text message PayPal or call 1-800-4PAYPAL. I specify the amount for the purchase, the recipient’s phone number, and confirm my PIN number (for security purposes). PayPal then notifies the seller, and it’s a done deal. (Motley Fool)
The feature can also be embedded into advertising. Advertisements for widgets that include the option to text to buy should simplify direct response by several factors. No fussing with credit card numbers or giving someone your mailing address– PayPal takes care of everything in the background.
Super smart.
RespondEmail Article Friday, March 24th, 2006 at 11:19am Mack Simpson
Entry Filed under: Ad Jungle | add this post to del.icio.us
