Comments on: Powerade misfires http://macksimpson.com/adverb/2006/03/21/powerade-misfires/ The daily adventures of a Dallas ad monkey. Wed, 07 Jan 2009 04:57:07 +0000 http://wordpress.org/?v=2.0 by: Tim Jackson- Masiguy http://macksimpson.com/adverb/2006/03/21/powerade-misfires/#comment-7 Wed, 22 Mar 2006 06:11:58 +0000 http://macksimpson.com/adverb/2006/03/21/powerade-misfires/#comment-7 Poetic! 10 vs 50 is a pretty weak platform to place a campaign on. (I've never like the taste of Powerade anyway...) Poetic! 10 vs 50 is a pretty weak platform to place a campaign on.
(I’ve never like the taste of Powerade anyway…)

]]> by: olivier blanchard http://macksimpson.com/adverb/2006/03/21/powerade-misfires/#comment-6 Wed, 22 Mar 2006 05:38:11 +0000 http://macksimpson.com/adverb/2006/03/21/powerade-misfires/#comment-6 Bingo. As a triathlete and marathoner, I can tell you that Gatorade is kind of considered a "light" calorie drink for most endurance athletes. (It's great for football players and maybe soccer players, but not for runners, cyclists, etc.) We usually go with heavier-duty (more technical) drinks like Cytomax or Endurox that keep us hydrated and adequately fueled. The very idea of 10-calorie sports drink is kind of a joke. Maybe it should be called "light sports juice" instead. :D Bingo.

As a triathlete and marathoner, I can tell you that Gatorade is kind of considered a “light” calorie drink for most endurance athletes. (It’s great for football players and maybe soccer players, but not for runners, cyclists, etc.) We usually go with heavier-duty (more technical) drinks like Cytomax or Endurox that keep us hydrated and adequately fueled.

The very idea of 10-calorie sports drink is kind of a joke. Maybe it should be called “light sports juice” instead. :D

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