A New Spot for Gatorade - “Chosen”
NEW SPOT ALERT (April 17, 2006): After you’re finished with this spot, head on over to this post where you can find an even newer Gatorade spot called “Skyscraper.” Now on to the previously posted, uh, post about the Rolando Cantu spot for Gatorade.
It’s a good day in the Ad Jungle when you’re able to see your work on the air.
Today’s a good day. We have a new spot breaking for Gatorade starring Rolando Cantu, a roster player for the Arizona Cardinals (and who also happens to be the first player selected from a Mexican university by a NFL team).
It was shot at the Cardinals’ training facility in Tempe, AZ and was directed by Josh Taft (HSI) and edited by Jonathan Edwards (Red Car). Roberto Saucedo, my agency partner at the time, gets credit as the AD/CD on the job and I get a CW/CD credit. Ignacio Romero was the CW, Jason Tisser was the AD and, of course, Aldo Quevedo is our ECD.
The spot represents one half of a broadcast effort for Gatorade that began with an agency internal shoot-out back in September and ended with the completion of a 2nd spot just this week that will air later in the summer (you can view some stills from the second shoot, shot in São Paulo, Brazil, over in my photoblog, AdVantage).
For now, though, you can view the first spot here:
The file is 6.3 megs and, I beg of you, please don’t link directly to it.
(Also, if you prefer su publicidad en español, you can view this version.)
UPDATE: I discuss the legal dust-up between Gatorade and Coca-Cola’s Powerade (and why Powerade’s latest campaign only manages to undercut their own equity) here in a post titled “Powerade misfires.”
UPDATED UPDATE: There’s been a “Sports Drink Settlement.”
Email Article Tuesday, March 21st, 2006 at 11:44am Mack Simpson
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Technorati Tags: Advertising, Gatorade, Rolando, Cantu, Arizona, Cardinals, NFL
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