I Sell Crack for a Living
(Like I didn’t already know it.)
Two clients (Frito-Lay and its parent company, PepsiCo) are in the news today.
Setting aside, for a moment, all the issues surrounding the ideas of- - oh, I don’t know- - consumer choice and personal responsibility, I love this quote from the article:
“The actual health benefits of the new [100 Calorie Mini Bites] product line are debatable. Smaller portions may help some reduce calorie intake. But for obese people with impulse control problems, offering a smaller portion of Doritos is like offering a recovering drug addict just a little bit of crack.“
Mack Simpson, Creative Crack Director. Awesome.
RespondEmail Article Monday, March 13th, 2006 at 10:47pm Mack Simpson
Entry Filed under: Ad Jungle | add this post to del.icio.us
