Oh, Arby’s, you poor, dumb bastards
Watching the Daily Show tonight, I’ve just seen a commercial touting Arby’s new “Chicken Naturals” sandwiches.
In this particular spot, a Dame of, oh I don’t know, 120 years or so (and looking every bit of it), proclaims herself to be Joan Rivers. Why does she look so different?
Because of the chicken sandwich.
(It’s so natural, you see, she (:cough:Joan:cough:) decided to “go natural,” herself.)
This is a total mis-message.
Every consumer who sees this– and who doesn’t watch it with an ad monkey’s perspective– will take away Joan Rivers + Arby’s = two steps from death.
Arby’s Brand Managers take note: you thought this one through too much. Please stop thinking.
If someone sends in a link to this spot (or if I come up with it), you’ll see it here.
Email Article Monday, March 6th, 2006 at 10:28pm Mack Simpson
Filed under: Ad Nauseam | add this post to del.icio.us
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